URL Slug Normalizer & Tracking Parameter Cleaner
Turn a headline into a clean SEO slug, or strip UTM, fbclid, gclid and other tracking parameters from a URL.
Gives you the clean URL to use in links and canonical tags.
How to use this tool
Turn a headline into a clean lowercase slug, or remove tracking parameters from a link before you share or canonicalise it.
- Type a headline or paste a full URL into the Raw Headline or Dirty Tracking URL box.
- Read the Normalized Slug.
- Read the Clean Canonical URL below it.
- Check the list of stripped tracking parameters, then copy the result.
What it checks
- Lowercases text and replaces spaces and symbols with single hyphens.
- Removes apostrophes from headlines.
- Strips utm_source, utm_medium, utm_campaign, utm_term, utm_content, fbclid, gclid, msclkid, mc_cid, mc_eid, _ga and ref.
- Lists which parameters were removed.
- Cleans each path segment of a pasted URL.
Questions
Can I clean many URLs at once?
No. The tool handles one input at a time.
Does it create a canonical link tag?
It shows a clean URL that you can use as your canonical. You write the link tag yourself.
What happens to other query parameters?
Parameters that are not in the tracking list stay in the URL.